REN – Advertising Brand Safety Policy (SLR) will make reasonable endeavours to minimise the risk of ad misplacement on its website.  The processes that form the basis of these endeavours are outlined below.


SLR automatically vets all adverts before acceptance unto the website to ensure that they only contain appropriate content for our readers.  Our ad server and filtering technologies prevent certain ads we deem inappropriate from being served on the website.

We also manually monitor the website on an ongoing basis, to regularly screen the SLR website and to ensure that it continues to offer brand safety for our advertisers.  We also adhere to specific whitelists and/or blacklists supplied by agencies or advertisers.


In the event that an ad appears on the website which we consider to be inappropriate or which readers highlight as inappropriate, the campaign can be paused whilst we investigate.  All take down requests received within Nigeria business hours (Monday-Friday 9am-5.30pm) will be actioned within one working day.

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